The Pre-Order Difference
Pre-orders can create early buzz by enabling brands to effectively engage with people who are
willing to provide feedback and serve as brand advocates, and most notably, putdown their credit
card numbers to pre-order the product. This is the key difference from focus groups or survey
results. Rather than sourcing demographic detail of a market group that reports on wh ether they
would buy a new product or not, pre-orders attest to actual purchases and deliver a true-tomarket sample of consumers from which to pull demographic information. Understanding who is
actually purchasing product in this early stage can help to steer marketing efforts for launch. Preorders move beyond theoretical market testing and provide qualified data while building an
audience.
Prelaunch.com enables brands to leverage these trending changes in the product life cycle.
Prelaunch.com is a destination where brands generate buzz, sales, market data and procurement
intelligence while engaging with a community of early adopters. Through their own stylized
brand hub on Prelaunch, brands open communication with consumers to gain insights that can
direct product messaging and merchandising. With the market analytics Prelaunch provides,
brands gain efficiencies throughout their marketing campaign.
As a curator of new and exciting products, brands featured on
Prelaunch appeal to early adopters
that seek to be the first to try new and special offers. Likewise, consumers visiting
Prelaunch.com seek to engage with their favorite brands and purchase pre-orders of new
products before they are available to the general public.
An end goal for the platform is to enable forums for consumers to begin curating and reviewing
their favorite products and brands they follow to share and advertise socially. Pre-ordering can
also be made even easier through a simple Prelaunch button featured along with product reviews
and news stories for instant pre-ordering.
Ultimately, bringing brands and consumer advocates together to deliver new products to market
helps to promote better products that meet real consumer demand.
About
Prelaunch Labs, Inc.
Headquartered in Austin, Texas,
Prelaunch is the first and only platform that partners with
established brands to offer pre-orders to a network of early-adopter consumers before launching
new products. Consumers can go to Prelaunch.com to find out what’s next in various product
categories and directly interact with their favorite brands and products, ultimately influencing
their marketing and product development.
Prelaunch will also provide brands with market
intelligence to help direct inventory planning, product messaging and other marketing efforts.
Prelaunch will serve as a vehicle to generating excitement and insights before launching new
products.
Contact Information:
For media inquiries, please email Michelle Valdivia at michellevaldivia@maxborgesagency.com
Max Borges Agency | 80 SW 8th Street | Suite 1900 | Miami, FL 33130
Related Posts
